Were any of you fashion hounds stopped in the tracks by this beacon of #TorontoStyle in the Eaton Centre?

Cadillac Fairview launched a marketing campaign at CF Toronto Eaton Centre. Designed by the global design collective, Traffik, the main feature of the campaign is an interactive digital display sculpture with an integrated camera that customers can use to take photos of themselves. Their image then appears on a digital screen and can be shared on social media. This exciting and attractive interactive sculpture is engineered, fabricated, and installed by Eventscape.

Everyone who walked by the sculpture were drawn to it and eager to leave a mark - taking part in Toronto Style collective!